Understanding and sticking to a few key recommended practises will aid in your SMS message success.
Here are a few of the first recommended practises we recommend to new customers. These easy dos and don’ts will help you get a jump start on your own text messaging discussion programmes.
Do Keep your SMS Content Short
Remember to make it brief and sweet whether you’re sending a booking reminder, delivery confirmation, or a seasonal promotion. Textlocal Attachments can also be used to attach files and make a short, succinct message to say more in just 160 characters.
Do Include a Clear Call to Action
Every message is sent with a specific goal in mind. A call to action is usually a line of text that prompts your customer to take the next step. This sentence would often remind the receivers to utilise a promo code on their next purchase, to share anything with their friends, and so on. Make your CTA the focal element of your message, no matter what it’s for.
Do Give Customers the Opportunity to Opt-Out
Customers may have previously provided approval to receive marketing materials, but they may alter their minds at any moment. Act responsibly by including an opt-out option at the bottom of the paragraph. It also benefits your company because you aren’t wasting money on a cold lead. You’ll get greater outcomes if you keep your mobile list warm.
Do Track your SMS Campaign Effectiveness
Tracking your campaign’s performance in order to test, measure, adjust, and improve it can help you get better results. Use Textlocal click reports to determine the best CTA, the best time to deliver messages to ensure high open rates, and other details such as the time of the click and device attributes such as browser, resolution, and operating system.
Do Use Conversational Style with a Personal Touch
Texts may be used to engage, persuade, and inspire your customers. Using our powerful mail-merge function, personalise your bulk SMS messages by inputting recipients’ names and other specific details.
Don’t Text at the Wrong Time
Customers can be contacted in real time with SMS marketing. Ninety percent of texts are read within five minutes of being received. This is why you should send communications at the times when you want recipients to view and act on them. Sending a message for a job walk-in 5 days in advance may not be as efficient as sending it the day before.
According to statistics, 90% of communications are read within five minutes of receipt.
Don’t Include Long Ugly URLs
Remember to abbreviate any links you want to include, whether it’s to an article, your YouTube channel, or your website. A lengthy link not only wastes important characters, but it also appears unprofessional and may be misinterpreted by the recipient as spam. Textlocal shortlinks can help you shorten your URL and save space in your text.
Don’t Miss Out on Introducing Yourself
Given readers’ short attention spans, it’s critical to get your company, product, or service name in front of them as soon as feasible. Make sure your organisation is properly identified in the text message. This is necessary to ensure brand memory and the clarity of your marketing message.
Don’t Use Text-Speak
Although personality and character are important in establishing a successful SMS campaign, adopting the newest SMS slang, abbreviating excessively, or using improper grammar or spelling are all no-nos. It appears unprofessional, and the receiver may easily misinterpret your message.
It’s meaningless to text a wall, so make sure your messaging isn’t one-sided. Encourage your clients to contact you. To receive SMS, you can use long codes, short codes, and dual VMNS. You might ask them to text back to take advantage of a special deal or send them questionnaires to complete. This also allows you to expand your opt-in database.