Both planning and creativity are required for social media marketing. While it may appear daunting, its significance cannot be emphasised. It’s so vital that 92 percent of marketers employ it as part of their overall marketing strategy. Furthermore, 78 percent of salespeople who use social media outsell their counterparts who don’t. Furthermore, its advantages go far beyond boosting sales.
However, not every company is aware of the advantages of social media marketing. Nearly 40% of small businesses do not use social media at all. Even more alarming is the fact that 16% of people are unlikely to use social media for business at all.
Clearly, there is a divide between people who understand the value of social media and those who are having difficulty getting started. Continue reading if you identify with the latter. You’re about to discover how social media marketing can aid in the growth of your company. Among the advantages you’ll read about are:
- Increasing brand awareness: Using social media marketing, you can easily get the word out about your products and mission.
- Increasing your website’s traffic: Using social media and linking it to your site will greatly enhance your website’s traffic.
- Isn’t that why you spend money on marketing? To promote your products and services?
Why is Social Media Important For Your Business?
You must be aware of new trends in your sector to survive in a competitive market. In fact, social media data is used by 72 percent of businesses to make informed business decisions. So, how can you stand out from the crowd and ensure that your company is doing everything possible to succeed? Of course, through the use of social media. Here are 20 reasons to incorporate social media into your company’s marketing strategy.
1. Builds Brand Awareness and Recognition
One of the most significant marketing goals for every company is to increase brand awareness and recognition. This is because customers want to purchase products from brands they are familiar with. Many customers have some level of brand loyalty, which can result in long-term commercial benefits. Thankfully, social media makes developing a brand simple and successful.
In comparison to traditional media, social media offers the advantage of getting your brand in front of consumers considerably more swiftly and easily. It also gets your audience to think about your business or product even when they aren’t thinking about it.
Pay attention to the photos on your profile and on your cover page. Placing your logo frequently yet intelligently is a terrific method to build brand recognition. You want to make sure it’s not too distracting or overbearing.
Make sure your brand’s aesthetic features are well-represented.
Check out Adidas’ Twitter account. Adidas maintains a nice and tidy Twitter page. They don’t go overboard with their identifiable logo on their profile photograph and cover photo. This cover photo is particularly successful because it highlights adidas’ merchandise while while reinforcing their brand identity.
2. Generates Conversation Around Your Brand
A well-thought-out social media marketing strategy will encourage people to talk about your company, its goods, and its partners.
Take, for example, this tweet from Xbox Game Pass. They just tweeted to inform that one of their titles is now available on EA Play. They received a lot of positive feedback on their goods as a result of this. They also sparked conversation. Fans were having meaningful discussions, which were made possible by social media.
Tip: Respond to your audience’s comments on your social media posts. Ascertain that people believe there is a person behind the brand. It will improve their view of your organisation and make them feel more appreciated if they don’t feel like they’re talking to a robot.
Concentrate on presenting stuff that organically generates discussion. Some of these methods include:
- Make a point of mentioning the other businesses with which you network and collaborate.
- Solicit customer feedback on your items.
- To get the audience involved, ask open-ended questions and then let them respond.
3. Helps Understand Your Target Customers’ Interests
If you want to reach out to your target customers efficiently, you need to know what they’re interested in. You may achieve this by keeping an eye on their social media interactions about specific themes. This is known as social listening, and it can help you figure out what’s essential to your audience as well as what trends they’re following. You might also learn about their problems, which can help you generate material that addresses those issues.
Take a look at what Belk is up to on Twitter. The interests of their target audience are strongly aligned with the message of female empowerment conveyed in this tweet. They form a better link with their target audience by associating themselves with the same values. If you’re not sure how to match the interests of your target clients, social listening can help.
Tip: Make social listening a part of your daily practise to observe what your target clients are talking about in your business. If you wish to improve your social listening skills
4. Provides Platforms to Tell Your Brand’s Story
Using social media to convey your brand’s vision and stories is a terrific method to get the word out. Effective storytelling can have a significant impact on the image of your company. Depending on what you think will be most successful, these stories can be short or long.
Take, for example, this Starbucks post. They decided to post a video about a consumer who had a nice experience at a Starbucks drive-through. They not only demonstrated how their product (or service) impacted one of their consumers, but they also conveyed the notion that their product (or service) is effective enough for someone to provide them favourable feedback.
Tip: Not every storey needs to be long and complex. A simple image may be used to express powerful and obvious stories. It can effectively boost your company’s public image as long as it tells a nice tale.
5. Helps You Gather Data About Your Audience
Audience research is similar to social listening in that it involves gathering information from a group of people. It looks for terms that your target market will use, but it’s more focused on your unique product. This information can be gathered through social media.
Tip: You can see the reach and insights of all your posts on many social media networks.
To see the stats on your Facebook profile, go to:
- Go to the page that you are the admin of
- Scroll down the “Manage Page” section on the left side of the screen
- Click on “Insights”
- Scroll down and click on “People” to see specific audience analytics
To view the insights on your Twitter page:
- Go to the tweet you’d like to see the stats for and click on it.
- Click the “analytics” icon on the far right beneath the tweet, or…
- On your Twitter page, on the left side of your screen, click the “More” tab.
- To examine broad analytics that aren’t particular to any post, go to “Analytics.”
To view the insights on your Instagram page on the mobile app:
- Go to your own profile.
- Select “Insights” from the drop-down menu.
- Scroll down to “Your Audience” and select “See All” from the drop-down menu.
6. Helps Provide Responsive Customer Service
Customers now expect businesses to respond to their inquiries via social media. A significant investment in customer service can help your organisation and its customers form meaningful relationships. Customer service remains as difficult as it was before, thanks to social media.
Social media enables for real-time contact and input from customers. Businesses can also reply quickly to their clients. Having a social media customer service strategy is incredibly crucial because 71% of consumers who have had a great experience with a brand on a social media platform indicated they are more inclined to recommend that brand to people they know.
Take, for example, Spotify’s Twitter account for customer service. A client opted to ask a query on Twitter, and Spotify was able to respond and assist in the resolution of the problem within a few hours.
Tip: If your social media and customer care teams are different, it’s critical to have a strong channel of communication open between them. That way, when it comes to offering customer assistance via social media, your staff won’t get mixed up.
7. Helps Build Customer Loyalty
What could be better than a free way to establish brand loyalty? Customers interact with and follow the companies they like. In fact, 90% of individuals claim they make purchases from firms they follow on social media.
It’s an apparent link: if clients follow you on social media, they’re more likely to select you over your competitors. They’ll also improve your traffic if they’re loyal customers.
Keep your devoted audience interested and delighted with these tips. Here are a few suggestions:
- Offer discount codes to your followers via social media (while staying under Facebook’s promotional content limits).
- Ask open-ended questions to elicit responses from your audience.
- Give away affordable items that will leave a lasting impact, such as stickers, patches, tees, sunglasses, lanyards, hats, and Koozies.
8. Helps Drive Traffic to Your Website
Customers can be directed to your site via social media marketing. While search engines are useful, relying too heavily on them means you’re missing out on a lot of potential traffic. Inbound traffic streams from social media channels are increasingly diversified.
Though social media can help drive visitors to your website, you must evaluate not only what to post, but also how often to post. You don’t want to be that obnoxious marketer who alienates your customers.
It’s a good idea to post your articles on a regular basis. This ensures that your content is published on a regular basis.
Tip: Shorten your links with bit.ly and include them in your posts and profiles. The viewers will appreciate the reduced links because they save space and do not appear overbearing. (You can accomplish this using your CoSchedule social media calendar’s bit.ly integration.)
Best Buy used a bit.ly link to direct users from their tweet to their website in the example below.
9. Tweets Can Show Up in Google Searches
Link building can be aided by social media, and it may have an indirect impact on SEO.
Tweets appear in search results on Google and Bing. People can use this tool to see what others are saying about a topic they’re interested in. Newer tweets will appear on the search engine results page, making it more relevant for current subjects.
10. Helps Identify and Connect With Potential Business Partners and Collaborators
Making new contacts is feasible thanks to social media. Here are some examples of how you can use this to your advantage:
- Facebook Groups: Facebook groups are used by 1.8 billion users. With tens of millions of Facebook groups, you’re bound to find some possible business partners in a handful of them. Finding those communities and participating in them can help you connect with people who might wish to work with your company.
2. LinkedIn: LinkedIn was created to connect professionals with possible business partners, collaborators, and employees/employers. In fact, 72 percent of B2B buyers utilise LinkedIn to convey critical business information. You may do your research and identify people who might wish to collaborate by accessing LinkedIn’s network of over 467 million members.
3. Twitter: Twitter not only allows you to connect with customers, but it also serves as a platform for connecting with the proper people for your company. You may use Twitter’s list function to establish groups of people who can assist you achieve your social media objectives. You may then direct your involvement toward those possible business partners.
4. Instagram: Instagram has become one of the most effective ways to connect with brand collaborators and content creators. Instagram partnerships are on the rise, and influencer marketing is anticipated to hit $13.8 billion by 2020. Instagram creators can now add businesses to their preferred “brands list” to communicate who they are interested in cooperating with. This also offers creators first attention when organisations are looking for new employees.
Consider starting your own Facebook or LinkedIn community dedicated to your industry. You can find discussions regarding the industry as a whole that can aid your marketing and product development efforts.
11. It’s Cost Effective
Organic social media marketing is (for the most part) costless. Creating social network profiles and posting organic material is completely free. For some, this may be sufficient, and the content’s quality may be sufficient in and of itself. If you want to go the additional mile and advertise it even more, paying for promotion will help you do so.
Tip: Avoid creating genuine content that sounds like an advertisement. It will make your posts appear spammy. You should pay for it if it sounds like an advertisement or contains a transactional call to action (for example, Buy Now, 30% Off, Use This Coupon Code). Many marketers use social media as a tool to distribute free advertising, and social media platforms have caught on to this and are limiting the reach of unpaid advertisements. If you want to advertise on social media, go ahead and do so. However, ensure that you pay for it so that it appears professional and that you have a good reach.
12. Helps With Repurposing Content
Recycling is a good thing, so why not recycle your content? You put a lot of effort into it, and it is deserving of recognition. You can take information from a blog article or a video and repurpose it for your social media platforms. This helps you to reach out to people who may have missed your content the first time. It also strengthens your brand’s messaging and can help your content rank higher in search engines.
Neil Patel, for example, routinely shares his tweets to Instagram. He can contact people who don’t have a Twitter account this way. If someone follows him on both platforms, he has a chance to appear in their feed multiple times.
Tip: Repurposing content entails more than just putting it in many locations. You can make little changes to each post to make it more distinctive. You can advertise your podcast on social media by publishing a quote from your most recent guest on Twitter or Instagram, for example. Although the content will not be identical, the majority of the work has already been completed, and this is a quick method to fill your social media schedule.
13. Social Media Retargeting Ads Can Re-engage Website Visitors
For social media marketing, retargeting is a fantastic tool. In general, 92 percent of customers will go to a company’s website for the first time for reasons other than making a purchase. While acquiring the 8% is fantastic, advertising can help you reclaim the 92 percent who departed without purchasing anything. Retargeting advertising are one way to do this.
Retargeting works by compiling a list of visitors to your website and placing anonymous “cookies” in their browsers. When they visit a social media site, the ads are displayed through a retargeting provider. This allows your company to be seen by customers outside of the time they are on your website.
There are some excellent retargeting solutions available that are simple to use. Check out those tools and see which one works best for you. Make use of them to market your business. But be careful not to irritate your customer.
14. Makes It Easy to Distribute Content
You’ve worked hard to create incredible, one-of-a-kind stuff, and now it’s time to share it with the world. Fortunately, social media can assist you in distributing your material to your target audience. On each network, you can not only upload organic content, but you can also promote other content through your postings.
Everyone wants their material to be seen, and social media is an excellent way to do it. In fact, every second 9,729 tweets are sent. In addition, Google searches are anticipated to total 5.6 billion every day. As previously said, social media posts, such as tweets, can rank on Google, which means your content has a lot of potential to be noticed by the correct people.
There are even connectors that allow you to simultaneously post the same information across numerous platforms. Instagram, for example, allows you to share your work on Facebook while it is being published on Instagram. Facebook is now testing a new feature that allows you to cross-post to Instagram, allowing you to share material in both places. Simply toggle the switch in your share options, and you’ll be on your way to reaching a larger audience in no time.
Tip: You may prepare your social media content ahead of time by using a social media calendar. When it’s time to publish, you can just sit back and let the platforms handle the rest. On each platform, you’ll be able to reach new audiences and really broaden your reach.
15. Helps You Stay Current With Industry News
It’s already been proven that using social media to interact with possible collaborators or business partners in your field can be beneficial. You may also observe what new things your competitors and other industry businesses are striving to accomplish by following and monitoring them.
Technology, social media, and marketing strategies are all changing all the time. You’ll want to know about it and figure out why if someone in your field makes a sudden move. In order to stay afloat in a competitive industry, you must keep up with news that may influence you and your organisation.
Google, for example, updates its algorithm on a regular basis. You should follow them on Twitter if you want to stay up to speed on how it operates and how the changes will influence your SEO. This way, you can stay up to date on news that is relevant to your industry.
Tip: As you learn about industry developments, ask yourself questions to determine how they may influence you and your business. You may utilise social media to get a continual stream of information about how your company is doing and how you might need to modify your strategy.
16. Social Proof Can Improve Content Performance
Let’s use your website as an example of a restaurant. Imagine yourself seeking for a spot to eat while walking along the street. You see one restaurant that is completely empty and another that is completely full. Isn’t it more likely that you’d choose the crowded restaurant? That’s the spot where everyone goes for the delicious meals. The same may be said of your website.
Nobody wants to get content that no one else is interested in. They’re looking for the one that’s performing well and getting a lot of attention. Obviously, the content must be worthy of a large number of shares. The most shared material must either have some authority or be creative and unique.
Take a peek at the results of Woorank’s Google Core Web Vitals blog post. When you hover your mouse over the plus sign, you can see how many times that material has been shared and on which platform. If a large number of individuals are sharing this content, others may be influenced to do so as well.
Tip: Include buttons on your blog and website to show how many people have shared your material. These buttons are useful for communicating information quickly.
17. Provides Outlets to Share Company News and Updates
Similar to keeping up with industry news, one of the greatest and easiest methods to keep your customers up to speed with your news is to use social media. It will catch on and get people enthusiastic if your company makes a big announcement about a new product or an exciting event.
When e.l.f. Cosmetics and Skincare revealed that they were expanding where they shipped their products, a lot of people were excited. They earned nearly 5,000 likes and over 200 comments on just just one Instagram post.
So, what kind of information should you share?
- Products that are brand new
- New services are available.
- Updates have been made.
- New departments or expansions
18. Social Media Can Help Establish You As a Thought Leader
Everyone want to be regarded as a leader. When consumers have a query, you want them to come to you and look at your content first. So, how do you differentiate yourself from the swarm of other business experts in your field? That is something that social media can assist with.
You can reach out to a huge number of individuals via social media. Because your potential audience is so large, the first step is to narrow down who you want to reach and then develop content that speaks to them. Not only does social media allow you to provide fantastic information, but it also helps you to interact with and engage with your audience. After you’ve established a rapport with them, they’ll be more likely to contact you if they have a question regarding your field.
Seth Godin, for example, utilises Instagram to interact with individuals and facilitate marketing dialogues. When marketers have questions about a relevant topic, they turn to him and his blog for answers. He connects with those who regard him as a thought leader through social media.
Tip: Becoming a thought leader isn’t something that happens overnight. It will take some time if you want to be the first person people think of when they have a question. Begin by eliciting information about someone you consider to be a thinking leader. “Who do I go to for answers?” is a good question to ask. “Who do other people in my industry go to for advice?” “How can I market myself as well as they do?” Then, over time, use what you’ve learned to establish relationships and spark conversation among your followers.
19. Can Help You Identify Trends in Consumer Behavior and Opinions
Consumer behaviour can be influenced by social media. It’s critical to know how much of an impact it has. Social media can also provide valuable insight into how your customers make purchasing decisions and their overall views on current trends. What’s the best way to figure out what these tendencies are? Hello, social listening once more.
Listening to what customers have to say about your brand or products can help you figure out what’s working and what’s not in your approach. Understanding your customer’s values can assist you in marketing to them. People can express their ideas about the news, politics, products, and anything else that is currently popular on social media networks. On Twitter’s homepage, there’s even a “What’s Happening” area where you can see what people are saying about what’s trending.
Tip: TweetDeck is a social media listening tool that lets you search for subjects on Twitter and see what other people have to say about them. This tool may be used to examine what customers are saying about you and your competition, as well as any other keywords you might be interested in learning more about.
20. Can Help You Do Competitor Research
Social media is used by almost everyone. At the very least, 4.48 billion people are… and your competitors are among them. That’s not necessarily a bad thing because you can use their social media to gather some useful information.
The first step is to figure out who your rivals are and what social media approach they use. You may do this by monitoring their social media pages and assessing the type of material they share. You can even compare yourself to your competition using various analytic tools.
Of course, you’ll be able to see how many likes each post receives, but if you want to learn more about how you stack up against your competition, tools like Rival IQ can help.
Tip: Conducting research is pointless if you don’t apply what you’ve learnt to improve your own business. “How do they deal with these issues?” is a good question to ask. “How do our competitors’ figures look?” “How do they stack up against us?” Keep an eye on how others are handling their campaigns and make notes on how you might improve.