Telemarketing is a low-cost way for a company to create leads, advertise and sell products or services, keep consumers up to date, conduct market research and surveys, and perform a variety of other vital business tasks. It is less expensive than other advertising techniques, especially when outsourced.
what is telemarketing
Telemarketing usually brings bad memories. Who wants to get those infuriating and inconvenient calls trying to sell their products and services anyway!
However, telemarketing presumes to be a handy tool for businesses who have limited budgets for promotions. When used with the right marketing strategies, telemarketing is very effective in highlighting the right notes for your marketing campaigns.
There are two types of telemarketing. Inbound and outbound.
Inbound telemarketing is taking queries or order calls gathered through advertising, direct mail or any other marketing channel. Outbound telemarketing through cold calling, directly targets the customer to sell products or services.
what is the importance of telemarketing
Telemarketing can be an independent tactic or a combination tactic with other marketing strategies which helps organizations to achieve their sales target.
It can be used for pitching products and services to customers, lead generation, advertising campaigns, B2B sales and event promotions.
Following are some uses of telemarketing:
A staggering 60% of marketing managers of Fortune top 500 companies testify that telemarketing is very effective when it comes to reaching out to customers and closing sales.
Companies use telemarketing to sell their products or services and reach out to the untapped new markets and customers.
Companies also has to make sure their existing customers are satisfied and telemarketing can ensure that existing customers can get the attention they need and their queries are addressed.
Creating leads and a new customer base becomes easier with telemarketing.
An organization can reach out to potential customers and compile the lists of new prospects with telemarketing.
These new prospects lists can then be passed to the sales teams who can reach these customers to generate sales. They also identify the nature and requirements of the prospective customer and relay this information to the sales force.
Telemarketing is also important even after closing the sales because the follow up calls can increase the other sales opportunities by 20%.
Conducting Surveys And Compiling Information
Telemarketing is very important when it comes to analyzing the success rates of any marketing and sale campaign.
Telemarketers can gather reviews from customers and rate levels of satisfaction or dissatisfaction and produce them to the marketing team for analysis.
As per studies, 17% of the average day for a salesman is spent in entering customer’s data. This data after compiling can then be used to target the prospective clients for the next marketing campaign and also help in reconnecting with inactive clients and winning them back.
Enhancing Customer Experience
Connecting with and converting the inactive clients is more cost-effective than acquiring new clients. Studies show that it costs five times more to gain a new client than to retain the past one.
Telemarketing is one of the most sought after methods to ensure customer satisfaction.The empathy shown to the future and existing customers really count and a telemarketer can ensure that.