With the market changing constantly, businesses need to stay on top of customer trends. Managers understand that when they receive the results of a survey, they are receiving input from customers, which they may employ in future projects. Surveys are the most advantageous for businesses. Here are some of the benefits you may not be aware of.
Collect Vital Feedback for Product Development
Surveys are a low-cost technique to learn about a product. In order to identify product shortcomings and continuously improve your product and development process, ask your customers for feedback on your product.
Because you only have to create the survey once, using a survey to collect feedback is cost-effective. The responses will begin to pour in. Of course, the correct questions must be asked. Make a list of questions and choose the appropriate question types to use.
Epic Games, the producer of Fortnite Battle Royale, for example, uses online surveys in conjunction with other data collection tools such as user analytics, community sentiment, and sociological analysis to acquire a better understanding of how the audience feels about the firm and its products.
Epic Games has used surveys as part of its plan to control how people perceive the game. Because the game is still in beta testing, there is still a lot of refining and development to be done.
small business survey – fortnite example
The conversation between the organization and the public has grown increasingly important to the Fortnite developers as a result of this feedback loop, since they depend on first-hand feedback to continuously improve the quality of their game.
This strategy has resulted in a product that has been really well and developed in the interests of the larger community, and the dialogue between players and the firm has resulted in a better-finished product.
Epic Games’ developers have a distinct competitive advantage over rivals in the online battle royale genre because of their commitment to listening to customer wants and adjusting and implementing suggested adjustments.
Inform Future Marketing Decisions with Business Survey Research
Surveys are a highly helpful market research tool for small firms since they can be administered for a relatively minimal cost when compared to other techniques of data collection. They can also be used to obtain big volumes of input from your audience.
Surveys are particularly effective for more agile firms, such as UK apparel label Bowlcut Garms, which uses them to gather a range of marketing information on a regular basis. If you want to know what is Survey? read here.
small business survey – bowlcut example
Bowlcut has previously used their social media platform to gather first-hand survey data on topics such as what items customers enjoy and how audience members first learned about the company.
The brand can then use this practical input to inform their total product line, as well as provide a lot of easy – to – understand data for the team to continue to fine-tune their approach in the future.
However, it’s important to remember that these questions were only posed via Facebook in this case, so it’s reasonable to think that individuals who were interviewed via other channels, such as Twitter, Email, or over the phone, would reply differently.
As a result, if you want to duplicate a similar strategy, you should always distribute the survey throughout multiple channels to avoid any bias that could affect your results.
Collect Customer Data for Marketing Purposes
Buyer profiles can be created through marketing surveys. To create the proper marketing campaign for the right audience, marketing must first create an appropriate customer profile.
You can use marketing surveys to ask demographic questions as well as measure your audience’s preferences and interests, among other things. To generate highly qualified leads, separate your customers into different categories and target them with separate marketing strategies.
The Sinclair Group, a Welsh car dealership, offered incentives to their customers to complete their survey. By tempting visitors with a competition to win a luxury vacation package, they used their sales personnel to collect demographic data, vehicle age, and contact information from clients who visited their showroom.
The survey URL was saved to each salesperson’s mobile device, and an incentive to gather the most replies encouraged employees to include the survey into their daily routine.
The survey was largely distributed within the vehicle showroom, but the competition offer was also promoted on social media to new audiences within a 10-kilometre radius of the dealership, allowing the brand to attract new prospects who had not previously visited the business.
The major purpose of this survey was to collect customer data, which was then filtered and redistributed to the sales team, providing them with additional customer information they needed to close sales.
Furthermore, the competition offer attracted a lot of attention on social media, which helped to raise brand awareness and grow the group’s social following.
Monitor Customer Satisfaction and Improve Business Processes
Small businesses can also implement surveys to convince customers to provide feedback about their experience after a sale has been completed.
Placing a survey link on the client’s receipt or sending an email to customers shortly after their order are two common methods of distribution for post-sale customer satisfaction surveys.
One of the most significant advantages of this method is that survey questions are delivered automatically. Because no researchers or in-store workers are required to deliver the survey, the cost is greatly reduced.
A customer satisfaction survey over time can support companies in identifying and correcting customer service issues.
One disadvantage of this form of survey is that it is frequently utilised as a vehicle for customer complaints and grievances from a limited group of the most outspoken customers.
However, feedback from a post-sale survey can assist a company in improving customer service and identifying any other concerns that it may not have been aware of otherwise.
Generate Leads and Increase Engagement with Lead Generation Quizzes
Quizzes are one of the most undervalued, but very powerful types of marketing content you should consider.
BuzzFeed, for example, spends a lot of time and effort developing incredibly amusing surveys in the quiz format. This benefits them since it keeps people on the BuzzFeed site longer because they are more engaged.
Quizzes are typically divided into two types: personality tests like “Which Netflix Series Should You Watch?” and knowledge tests like “How Much Do You Actually Know About Astronomy?”
Personality quizzes can help you acquire more consumer data that will help you better understand your audience and improve your marketing decisions in the future.
Knowledge-based quizzes, on the other hand, allow you to quickly assess your audience’s knowledge of a subject topic and can help to improve your audience’s knowledge memory over time – making them ideal for training or education-based services.
Small firms can utilise both styles to channel clients to the relevant landing page or collect customer information that will aid in the sales process throughout the lead generation portion of their sales strategy.