In the last five years, the telemarketing business has shown consistent growth, with total revenue predicted to reach $28 billion in 2022. With developments in Call Center procedures and technologies, it has become easier for employees to work remotely from anywhere, resulting in an increase in employment to almost 540,000 people every year.
The essential equipment required for telemarketing includes:
It might not seem like much, but you don’t need much to telemarket today. With auto-dialer systems like the Dolphin Dialer, everything can be done through a computer.
Phone Call Lists
If you have a good call list, then telemarketing will be cost-efficient and help connect your business with a vast group of prospective customers across geography and time zones. If your call list is outdated, contains irrelevant information, or targets the wrong audience, telemarketing is phone SPAM and frustrating for everyone involved.
If you want to learn how to optimize the use of your list and optimize your agents’ time, we have some simple and effective tips to help improve the effectiveness of your telemarketing list.
DNC List Scrubber
While you can pay a fee to have a company scrub the list for you, you can also get a free DNC scrubber to do the scrubbing for you. A DNC scrubbing software allows someone to upload a telemarketing list + the do not call list, then it scrubs the telemarketing list against the do not call list they’ve uploaded, to show them which numbers should not be called.
A telemarketing tool like this would come in handy because not only is scrubbing your list a must for legal reasons, but it is something you will need to do repetitively.
Whether you create one or use a script generator, both methods need real-life testing. Do not just assume that your scripts will be successful. You need to understand what cold calling scripts are successful before you create your own.
CRM’s are non negotiable. Without it, your data on your customers and leads will be unorganized, your sales pipeline will be unknown, and your sales progress will be hard to identify. A CRM for telemarketing is capable of solving all of those problems plus more! With new advances in technology, you can find products that offer many solutions combined into one software. Most cloud-based telemarketing software have built-in CRM, like the Dolphin Dialer, mentioned above.
Telemarketing software consists of automation that covers the repetitive tasks that salespeople have to do daily. The goal of this type of software is to minimize tedious tasks like emailing campaigns, chat boxes, scheduling, etc., so the salesperson has more time to focus on selling. Written below are some of the most valuable telemarketing softwares with automation.
Auto Dialers for Telemarketing
Auto dialers for telemarketing serve to increase efficiency in telemarketing by automatically dialing the group of numbers and passing live calls to agents. Dialers are designed to know who to call and at what rate, so telemarketers can maximize their time and get the most use out of their list.
VoIP Telemarketing Software
VoIP telemarketing software is a technology that uses a method of delivering voice communications and multimedia sessions over internet protocol networks. It works as both an inbound and outbound telemarketing software. The best kind of VoIP software will include the following:
Automated Voicemail Drops
Spreadsheet Uploading Ability
Ability to Check The Status of The Lead (EX: Warm, Hot, Cold)
Compile List Based On the Lead Status to Call
Create Email Templates
Assign Leads to Agents Etc.
Another crucial time saver are voicemail drops. You don’t need to wait for the beep to recite your message over and over again because you can send them the voicemail you already created. With just a click of a button, you can send pre-recorded voicemails, so when no one picks up you simply send them your message. This allows you to contact more people in less time.
The only downside is if your message isn’t perfect, you could lose the potential customer. It’s best to perfect your voicemail now so you only have to do it once. Check out some tips on how to leave a professional voicemail so you can ensure more sales from your voicemails.
The last handy-dandy telemarketer software is email automation!
Emails, although they can be short and sweet, still take up your time. Just like with voicemails, emails take up a lot of your time. With email templates already created, an email automation tool could simply send the right email to the right person at the right time! That means you don’t have to reserve time in the day to respond to inquiries or send follow-up emails. I wonder what you could do with all that extra time?