Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks
1. Promotional campaigns
As part of your marketing automations, SMS promotional campaigns are incredibly powerful. Not only can they engage customers better than other platforms, but you can also contact with them directly via text messaging. When combined with other ads, they also cut through 98 percent of the time and produce 29 % click-through rates. This means that they are not only read, but they are also important in motivating people to take action.
Some ideas for promotional campaigns include:
Encourage customers to buy the same or similar items again.
Reminder concerning carts that have been abandoned
Marketing for the holidays
Customers are being notified of VIP or special sales.
Simply informing clients about you and your company
TOP TIP: To get the most out of your marketing, send SMS promotional offers in the weeks leading up to specific holidays like Mother’s Day or Christmas. Text message deals frequently perform well for last-minute shoppers because of their time-sensitive nature.
2. Follow-ups and alerts
Customers will not miss crucial announcements, information, or urgent alerts if you send automated SMS messages to them.
Appointment and event reminders (‘Your appointment is tomorrow!’)
Special day or promotional offers (‘It’s your birthday! We thought you might enjoy this.’)
Confirmations (‘Thanks for subscribing! Please confirm.’)
Flash sales or restock alerts (‘Your item is back in stock. Buy it now!’)
Furthermore, sending SMS messages might aid internal activities. Let’s say a customer has completed a product trial but has not yet converted to a paying customer. Use SMS notifications to remind your sales staff when they need to follow up on a lead.
3. Feedback and two-way conversations
Text messaging in the workplace can help you and your customers have more productive two-way communications. When we consider our personal text messages, it is clear that they are a two-way dialogue. In business, however, it is frequently confined to sending out a single message announcing a deal, informing clients on operating hours, or referring customers to another location.
There has been little thought given to the benefits of allowing customers to provide feedback and respond using their mobile phones. This is comparable to how we used to think of marketing as a one-way magic bullet that was thrown out to the public.
Businesses may develop caring, personal relationships with their customers while gathering customer insight and gaining greater business intelligence through two-way discussions utilising SMS marketing automation.
If you’re a SaaS company, use SMS automation to deliver conversational prompts, surveys, or, as in the example below, invitations for one-on-one consultations to customers who haven’t upgraded to a premium subscription after a trial period.
Use SMS automation to check in with clients after a work or experience if you’re a small service business. Answers can be as straightforward as YES or NO.
Use feedback surveys to figure out what went wrong if you’re a huge corporation with thousands of consumers yet high attrition.
4. Cart abandonment and win backs
With today’s consumers, maintaining retention and attention is one of the most difficult tasks. Customers are fickle, to put it simply. If there’s a better deal or a sexier item, they’ll take it. No, the fact that we are busier than ever isn’t helping.
You’ve probably heard the statistic that gaining a new customer is 6 times more expensive than keeping an existing one. As a result, it’s even more critical that we try to keep as many consumers as possible.
When it comes to regaining consumers, use SMS’s cut through and immediacy to your advantage.
Cart abandonment is a major issue for many online retailers. In fact, the average cart abandonment rate across all industries is 70%, which means that 7 out of 10 customers leave your store empty-handed. When a customer shops on a mobile device, cart abandonment rises by 15% (85%).
So how does SMS win your customer back?
Timing. The open rate for SMS is 98 percent. The sooner you remind your customer about the item they left behind, the more likely they are to buy it. It hasn’t faded from their minds! Some marketers recommend reminding customers a day or two later, but you should usually remind them immediately after they leave your store.
Set up an automated SMS to go out 30 minutes to an hour after they abandon their cart, and another to go out a day or two later if they haven’t completed their order. Add more discounts, packaged offers, or time constraints to your SMS automation.
By now you might have got a clear picture of types of SMS automation. Refer to our blog on Make your SMS Support Campaign a Reality to understand how to start an SMS support campaign.