- December 25, 2021
- by Last expert
- Blogs, Non Voice Support, SMS customer support
- 0 Comments
Companies that keep and increase their subscriber list, on the other hand, might experience SMS conversion rates of up to 45 percent.Fortunately, there are numerous techniques for attracting and retaining SMS users.
It’s critical to pay attention to the timing and substance of your text messages. However, they aren’t the only two components of a good text marketing campaign; you must also work on expanding your SMS subscriber list.
There’s a common notion that clients don’t want to give you their phone numbers. It’s understandable that you don’t want to annoy your customers, but this isn’t something we see every day.
There’s a common notion that clients don’t want to give you their phone numbers. It’s understandable that you don’t want to annoy your customers, but this isn’t something we see every day.
Whether you’re text marketing for an e-commerce firm or delivering SMS for a nonprofit, the process of creating a subscriber list is different. Having said that, there are some universal recommended practises.
To help get you started, here they are.
1. Advertise Your Text Marketing Program Everywhere
Consumers are more inclined to trust and participate in your SMS marketing programme if they are aware of it.
This implies you should promote your keyword, short code, or toll-free number whenever your brand may be seen. You get the idea: website, social media, email campaigns, posters, etc.
Allow individuals to learn about your new marketing channel in a variety of ways.
Our web form may be added to your desktop website, and our Mobile Sign-Up Widget can be added to your mobile site. People who visit your website on a desktop or mobile device can effortlessly subscribe.
Use our Graphic Generator to create aesthetically engaging pictures for social media posts or advertisements.
If you utilise email marketing, we recommend including a link to your web form in every email you send. Your contacts may easily open the web form and subscribe no matter where they check their email (on their phone or PC).
Paper forms: Because the web form in your account is already compliant, you can construct a test one to determine what should be included in a paper form. Then, as evidence of express written approval, maintain copies of completed forms.
2. Create a Memorable Keywords
We’ve already discussed SMS keywords. They’re worth repeating because they’re an excellent approach to entice new subscribers.
Here’s some advice: think hard about your keyword–you want something that’s both creative and memorable. People are more likely to take action as a result of it, and if they don’t subscribe right away, they are more likely to remember your campaign later.
For example, if you’re a boutique dog groomer, clients will likely remember a keyword like “VANITYFUR” instead of “GROOMINGSALON.”
Your keyword confirmation–which can be an SMS or MMS message–also gives you an excellent opportunity to welcome new text subscribers right off the bat and reinforce your brand.
Today 8:25 AM
VANITYFUR
We’re so fur-tunate you signed up for our texts. We’ll send you 4 carefully curated promotions a month. And as a VIP, you get first paws on the best deals. Enjoy!
Today 8:25 AM
3. Motivate People With an Incentive
We propose providing a subscription incentive wherever possible. As previously stated, you’re requesting access to their most trusted gadget. It’s only right to repay the kindness with a gift.
It explains why Toroe Eyewear was able to generate an additional $7K in revenue and increased the store’s conversion rate by 200%. (They offered new subscribers 10% off their first purchase.)
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