Are you stuck as to what to publish on social media? Do you want a list of content ideas to help you design your content strategy for 2022?
We’ve put together a list of 30 content idea prompts to help you get started.
1. Behind the scenes
Because behind-the-scenes information feels more genuine, it can help you build trust with your audience. This type of personable content lends credibility to the content by creating a sense of transparency.
2. Personal story
Personal stories fascinate us because they allow us to strengthen and shape our beliefs. Stories have a way of catching our attention, and when they do, we’re more likely to pay attention to the message than if the same story were told just through facts and data.
3. Share a joke
It has been proposed that we prefer to associate with others who share our sense of humour; as a result, we may prefer accounts that offer stuff on social media that we find amusing.
4. Share a quote
#MotivationalMonday and #WednesdayWisdom are similar – and work well for some businesses. Motivational quotes are popular among people because they are brief and easily relatable.
5. Post a how-to tutorial
People enjoy learning new skills, whether it’s an everyday talent, a basic hack, or a guide for a specific trade. This is most likely because fresh experiences trigger the part of our brain that boosts dopamine levels
6. Ask a question
Questions can start a discussion. People feel more involved when they answer questions, which fosters a sense of community, which is excellent for social media participation.
7. Share a short video clip
Short video clips can elicit a lot of interest. All you have to do now is look for it and curate it. Short clips are more likely to attract people’s attention since they get right to the point. Because our brains are geared for motion, a video is sure to capture our attention.
8. Share a podcast episode you enjoyed
Podcasts are becoming increasingly popular, so there’s a strong chance it’ll appeal to members in your community. This is likewise content that is easy to curate, but it can be large on return i.e. engagement.
9. Post interesting stats or data about your business or industry
Facts and data appeal to our rational side in the same way that storytelling does. Using statistics and data to support specific narratives may be quite successful, and unusual numbers can always stir discussion.
10. Share your favourite resources
If you have an internet application or programme that makes your life easier, there’s a strong possibility that others in your field will benefit from it as well. By posting such useful and genuine material, you demonstrate that your company cares, which can help develop trust.
We all enjoy sharing our thoughts, which is why the internet is so crowded, and polls appeal to a wide range of individuals because they allow you to express multiple opinions or results.
12. Share a quick tip
You may provide recommendations that might aid your audience and make their life easier if you know what their pain spots are. This not only demonstrates that you understand your customers and are concerned about more than just sales, but it also demonstrates your expertise.
You might get ideas for your tips by looking at what people are asking on the internet. You may even arrange the content in such a way that it responds to frequently requested questions.
13. Host a giveaway
People will never get tired of getting free goods, and regular chances to win big prizes will keep them coming back for more. This can help you gain more exposure, views, and engagement.
14. Direct people to sign up for your email list
Your email list is one of the few assets you possess, so getting as many people to sign up as possible should be motivation enough.
15. Share industry news
Share industry news that your readers might be interested in, as well as your own opinions. This will not only help you start a dialogue with your audience, but it will also demonstrate to them that you are aware of current events in your field.
16. Remind people to buy your products or services
There’s nothing wrong with posting about your products or services. When this is the only type of content you share, you have a problem. People are undoubtedly interested in what you have to offer, but they are also well-informed and know what they want, which is a range of fascinating, memorable information.
17. Post a testimonial
The tendency we have to connect with others who share our perspectives, interests, experiences, and backgrounds is known as affinity bias. As a result, if a third party we consider similar promotes a product, we assume we will feel the same way.
Social proof is a psychological phenomenon that testimonials speak to. This is the notion that if others are doing it, we should as well.
18. Share any press
Third-party endorsements are powerful, and a media appearance should be shared as quickly as possible.
19. Post a sneak peek
A sneak glimpse gives the impression of exclusivity. It encourages people to come back to your page for updates or exclusive material.
20. Share a blog piece you wrote
People read blogs because they want to discover fresh information. Dopamine, a sort of neurotransmitter and hormone that makes us feel good, is released when we learn something new.
21. Share an unknown feature about your product(s) or service(s)
So, we’ve established that when we learn something new, our brain releases feel-good chemicals – but the best part is that this new information can be anything. As a result, if you are aware of a previously undiscovered characteristic of your product(s) or service(s), you must inform your audience.
22. Post a discount or special offer
There are a variety of ways to tempt your audience with discounts and special offers, and the strategy may be used by both product and service organisations. You might hold a flash sale or offer a discount to individuals who subscribe to your newsletter – the options are unlimited.
23. Reshare old content
There’s no reason you can’t share old content again. Because of the transient nature of social media, there’s a significant chance that some of your audience members didn’t see the item the first time you shared it. Find blog posts that you may edit with new and relevant information and then reshare. The folks who were first interested in it are likely to be interested in reading the update.
24. Post a case study
Case studies elicit social proof as well, and they’re a fun format to utilise because it allows you to tell a story while also allowing you to illustrate the more complex aspects of your service or products using real-life examples.
25. Post something seasonal or to commemorate a holiday
We love chatting about the weather, and it has a significant impact on our mood, so it’s no surprise that seasonal material appeals to the majority of people. Keep in mind how you interact with holidays, and keep in mind that consistency is vital; therefore, once you get started, you must post on the same holidays every year.
26. Share a charity you’ve partnered with
According to a study conducted in the United States, 85 % of consumers have a more favourable opinion of a brand or organisation when it supports a cause they care about.
27. Post a fill-in-the-blank post
When they see a fill-in-the-blank post and have to comment, some folks can’t stop themselves. This indicates that this post is intended to elicit a response. Create material about your company or product, your industry, or a variety of themes.
28. Shoutout or mention other brands
Being able to talk about topics other than your brand offers your brand more dimension and humanises you. When you advocate other brands, there’s a good likelihood that you’ll get the same treatment. The trick is to keep it current.
29. Shoutout or mention your clients
Our customers, at the end of the day, are the ones who build or break our brands. So, why not express your gratitude for their help? This type of content can also be a novel way to provide customer testimonials.
30. Share what inspired you to create your product or start your business
Tell a story – keep it short and relatable. This type of content allows you to give your clients all the feels.
Now that you are familiar with Social media content nevertheless you may be publishing on social media platforms for the sake of posting if you don’t have a strategy, read about Developing a Social media stratergy.