- May 31, 2022
- by Last expert
- Blogs, Non Voice Support, Social Media Management
- 0 Comments
One of the most effective ways to promote your brand and the fantastic content you’re producing is through social media. However, simply uploading information to social media whenever you feel like it isn’t enough; posting at certain times works better than others.
Best Times to Post on Social Media
The greatest times to post on social media – across all industries and platforms – are 6 p.m. to 9 p.m. and 3 p.m. to 6 p.m., according to our 2021 poll of 300+ marketers. Weekends, particularly Saturdays, are often the greatest days to publish.
Best Time to Post on Instagram
Instagram will have 2 billion monthly users by 2022, with the majority of its users accessing the platform via smartphones.
The greatest times to post on Instagram across industries are between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m., on average.
Saturdays are the best days to post on Instagram. Mondays are the worst. When comparing B2C and B2B brands, however, the former reports Saturdays as the greatest day, while the latter claims Friday.
6 a.m. to 9 a.m., 9 p.m. to 12 a.m., and 12 p.m. to 3 p.m. are the worst times to post.
One industry that has had a lot of success between the hours of 12 and 3 p.m. Manufacturing and materials are the greatest time to post, according to 50 percent of those polled.
Best Time to Post on Facebook
Marketers report nearly comparable figures on Facebook and Instagram when it comes to the ideal times to post.
The best times to post on Facebook across industries are between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m., on average.
Saturdays are the best days to post on Instagram. Mondays are the worst.
6 a.m. to 9 a.m., 9 p.m. to 12 a.m., and 12 p.m. to 3 p.m. are the worst times to post.
Agriculture, food, and beverage companies have the most success posting early in the morning, with 50% picking 9 a.m. to 12 p.m. as the best time to post on Facebook. Furthermore, this time range was chosen by 100 percent of marketers from travel and hospitality companies polled.
Best Time to Post on Twitter
- Early morning users who use the app to acquire their news and night owls who want to express their late-night views are known to flock to this text-based social media network.
- According to the research, the optimum period to reach people is in the afternoon, between noon and 9 p.m.
- The ideal time to post on the platform, according to 27 percent of marketers polled, is 6 p.m. to 9 p.m., followed by 3 p.m. to 6 p.m., and then noon to 3 p.m.
- Unlike Instagram and Facebook, the greatest day to publish on Instagram is Friday.
- What are the worst times? It is early in the morning. From 6 a.m. to 12 p.m., to be exact.
Best Time to Post on LinkedIn
- Approximately 28% of adults in the United States use LinkedIn to network and share their professional accomplishments. It’s no surprise that it’s the only social media network that lists a weekday as one of the most popular posting days.
- Aim to publish on LinkedIn between the hours of 6 p.m. and 9 p.m., 3 p.m. and 6 p.m., or 12 p.m. and 3 p.m.
- Saturdays, Sundays, and Wednesdays are the greatest days to publish.
- Mondays and Fridays are the worst days of the week.
Best Time to Post on Pinterest
- The hours of 6 p.m. to 9 p.m. are ideal for posting on Pinterest.
- Marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, as well as travel and hospitality, chose noon to 3 p.m. as the second most preferred period.
- Sundays are the greatest days to post on Pinterest, according to 22% of B2C brands and only 6% of B2B brands. In contrast, only 2% of B2C brands picked Mondays, compared to 13% of B2B brands.
Best Time to Post on YouTube
YouTube is used by over 80% of persons in the United States, according to a Pew Research poll from 2021. So, how can you maximise your platform’s reach? Let’s get started.
Post between the hours of 6 p.m. and 9 p.m. (31%), 3 p.m. and 6 p.m., and noon to 3 p.m.
According to the report, 25% of marketers recommend posting on Saturdays, while 23% say Friday is the ideal day to post.
Monday through Wednesday, as well as early mornings from 6 a.m. to 9 a.m., are the worst days to publish on the site.
3 p.m. to 6 p.m. is the most favoured time frame for advertising/marketing, electronics, and financial services brands.
Best Time to Post on TikTok
- TikTok has been the go-to short-form video platform for Gen-Z and Millennial customers since its launch in 2020.
- 6 to 9 p.m., 3 to 6 p.m., and 12 to 3 p.m. are the greatest times to post.
- Saturdays and Thursdays are the ideal days to publish for B2B businesses. Saturdays and Sundays are the busiest days for B2C brands.
- Most marketers don’t encourage publishing between 6 and 9 a.m., despite the fact that transportation and financial services firms seem to do well doing so.
- Tuesday is the worst day to post on TikTok, followed by Monday and Thursday.
Creating an Effective Posting Schedule
Despite the fact that each social network’s interaction spikes at certain times and days of the week, you’ll still need to personalise your strategy to your target demographic.
If you don’t have enough data yet, use this data as a guide. Once you’ve started posting on a regular basis and gathered data, analyse it to see when your audience is most engaged on the platform and what posting schedule they prefer.
You may discover that certain types of material perform better when published at specific times. For example, your videos may do well if you upload them in the morning, whereas your photographs may perform better if you post them in the late afternoon.