B2B telemarketing is a tried-and-true marketing strategy used by both large and small businesses around the world. One of the most important factors to consider when selecting a telemarketing provider is the caliber of the telemarketers available. There are some key qualities that any great telemarketer will possess, in addition to things like effective training programmes. After all, the telemarketer’s job isn’t just to generate leads; it’s also to leave the person on the other end of the line with a favourable impression of your company. So, what qualities should you look for in a good telemarketer?
A good listener
A successful telemarketing call requires the ability to stay silent in addition to being a great communicator and having the ability to express information verbally in a confident, clear, and cohesive manner. The customer must be able to express their needs and concerns, as well as ask questions and receive answers that are reassuring.
The telemarketer can identify the customer’s needs by listening carefully and then tailoring the call accordingly. You want a telemarketer with charisma and a strong voice on your team, but you also want someone who knows when to be quiet!
Asks open questions
A great telemarketer will be able to ask open questions that encourage the customer to divulge more information, in addition to listening skills. After all, a question that can be answered with a simple yes or no can only give you so much information.
Any telemarketing company’s staff training should include a strong emphasis on asking pertinent open questions. The more information the telemarketer can gather about the customer’s needs and wants during the call, the easier it will be for them to find a solution to their problem.
Maintains control of the conversation
In order to steer a successful telemarketing call in the right direction, the telemarketer must be in control of the call. Being pushy is a no-no, but there are subtle techniques that can be used to accomplish this. This is something that any good training programme will cover.