Social media platforms are not created equal. Audiences are drawn to various platforms in different ways.
It’s crucial to concentrate your social media efforts where they will yield the greatest return on investment, especially if your resources are constrained.
If your target demographic isn’t present on a certain social network, there is no purpose in using it. You shouldn’t overextend yourself by attempting to juggle multiple tasks at once, either. Every additional platform where your company participates implies more time and effort are needed to interact with and produce content specifically for that platform.
To determine the social network that is best for you before you start using it, consider answering the following questions.
1. Will this platform help me achieve my marketing goals?
Setting SMART objectives that you can tie your social media activity to is an excellent way to ensure your success with online marketing. It might not be the best fit for you if you can’t articulate how a certain social media platform will help you achieve your objectives.
2. Is my target audience active on this platform?
Social media data is used to inform the most successful social media tactics. To find out which social networks are driving the most visitors to your website, check Google Analytics. To find out where a particular population spends their internet time, look at the data already available. For statistics on Internet usage around the world, Statista and GlobalWebIndex are reliable resources.
3. Which social networks are my competitors using?
Which social media platforms do your rivals use? Do they participate in the same networks you do? To determine the social networks where your competitors are receiving the most shares, use a service like Buzzsumo. If these channels are effective for your competitors and match your demographics, they probably will be effective for you as well.
4. Will this platform match the content I create?
You must be strategic about what you share and where you publish it if you want your material to succeed on social media. On each social channel, you must produce material that meets the expectations of your audience. Find out when, when, and how your particular audience like to interact with material. There are some content formats that will work better on some channels than others.
5. Can I integrate this platform with another similar one?
Using fewer channels effectively is preferable than spreading oneself too thin by trying to stay active on every social media platform. There is some reciprocity across some networks, like Facebook and Instagram, but the trick is to pick channels that work well together to make the biggest impact.