A social media manager develops high-quality unique material and will execute advertising campaigns and generate interaction. He will also be responsible for engaging influencers, managing the community by reacting to comments and overseeing customer service across all platforms.
A social media manager is a trained professional in social media marketing, advertising, and management, whether working as a consultant, in-house employee, or team member at a social media firm. They support you with fulfilling your social media objectives, such as growing your following or earning revenue from social media.
What Social media manager do?
Study current benchmarking trends and audience preferences.
Develop and execute a social media plan that is in line with your company’s objectives.
Set precise goals and track your return on investment.
Create, edit, publish, and share interesting content on a daily basis (e.g. original text, photos, videos and news)
Keep an eye on SEO and site traffic data.
To achieve brand consistency, interact with other teams such as marketing, sales, and customer service.
Communicate with followers, reply to questions promptly, and keep an eye on client feedback.
Keep in touch with your followers, respond to queries quickly, and monitor client feedback.
Propose and execute new features, such as promotions and competitions, to increase brand recognition.
Keep up with the latest social media, design, and application technologies and trends.
What are the responsibilities of Social media manager?
The responsibilities of a social media manager demand flexibility.
It requires a willingness to work during non-standard hours. It includes being available or on-call 24 hours a day, seven days a week. Social media managers must be ready to react quickly to evolving events, even if they arise at 2 a.m. on a Sunday night.
Because of their flexibility, social media marketing managers must be skilled at using mobile technology. They should be able to manage social media accounts on mobile devices with ease.
The capacity to think on another’s feet is also referred to as flexibility. Ability to adjust to changing circumstances and to (admit and learn from) mistakes.
Social media managers need more than passion, communication, and flexibility to succeed, but without these three core characteristics, most social media strategies are dead in the water. To know the different platforms a social media manager handles click here.