Several clients and services require transcription services to convert audio/video recordings to text. As it is more acceptable and valuable to end-users. The potential audience for this material grows significantly by converting this speech pattern into a written piece of information that can be easily read by machines, suitably indexed, and then broadcast across the internet.
Benefits of transcription ?
In today’s marketing world, video and audio are the most important components. Nowadays, most of the websites contain eye-catching multimedia materials. Click here to learn more about transcription services and their usefulness in today’s environment.
To reach a wider audience multimedia acts as one of the key tools. More and more choices need to be provided to engage a customer to perceive the content online, a business that offers engaging contents will have better reach. It is the customer’s choice to select which medium they want access, otherwise they prefer written content. Thus, there are more benefits when you transcribe audio and speech formats to text.
People perceive things through senses, hence multimedia gives them more chances to do so. Audio content lets them engage in another task simultaneously. But most of them may not like to perceive things through audio or video, they may prefer a presentation with transcription which helps them to read the text. Written texts are smaller files compared to audio or video, which makes them easier and faster to share.
It refines SEO strategies
If you want to create a niche in the competitive market, your website should have text content that has valuable information in it.Search engines look for valuable information by which you improve your visibility. It also gives you high rankings in search engines. You can add more keywords and hashtags, as well. Search engine bots and followers can index your original content.
You are considerate to hearing-impaired people
By providing transcripts of your multimedia content you are allowing people who are hearing-impaired to access your content, it sends the message that you care for disabled. It shows your intention to reach out to all people and give them equal opportunity to examine your information.
It gives a reference to your audio/video content
One of the main problems with video or audio is that the listener has to play it repeatedly to get the information, transcribing helps the people to get the information immediately.
If your website has audio or podcast, by providing the right transcript, researchers can find the correct information immediately.
Transcripts provide links to text
Adding links to the other pages in your website is a great way to keep your customer on your website. Transcripts can add links to text when you want to guide the customer to some other page which has more valuable contents from your website.
Who can benefit from transcription ?
There are different types of clients and services who seek the transcription services , since text files of audio/video recording are more acceptable and useful to end-users.
Attorneys , court reporters, paralegals, and law firms are one of the prime users of this service. Basically these professionals need transcriptions of legal witnesses’ statements, court hearings, depositions, and recorded evidence. The transcript of audio /video files are provided to judges, juries ,and lawyers , which they read while recording is played in court to prevent misinterpretation.
Healthcare providers and medical practitioners
The healthcare industry is going through a massive upheaval, they frequently request a transcription of patient’s notes,procedures and other materials that have to go into the patient records.
Nowadays e-learning has become so much popular around the globe. It may be totally self-contained with links to reference materials in place of a live instructor.Many colleges and universities offer recorded content for students taking online courses.Interviews, research, seminar, class lectures are to be transcribed for students taking doctorate degrees.
If you are into market research , you will need a clean and accurate record and exact responses from research participants. So they too benefit from transcription services as they need a written file of interviews, discussions, feedback and other data.
Busy entrepreneurs rely on transcription services to archive and store urgent phone calls, meetings, and interviews as it is convenient and easy locating a document rather than searching for information in a recording. As a means of marketing, companies are uploading a transcribed version of your keynote speeches during significant events like symposia and conferences by this way it widens your reach.
Some people like to view and hear things rather than read it. With a text version of your podcast, you are making sure you are not alienating the people who like to read.
There are so many other people like video production houses, publicity coaches, freelance writers, authors, marketing consultants, and content strategists who may well benefit from transcription services. The audio and video have to be ready for the website in the form of text, dissemination of information, and proper editing of thoughts and ideas to aid in their writing.