You have a better understanding of the message and the customer’s wishes.
Every market research project’s major purpose is to better understand your customer so that you can deliver the right products in the future. When you do a transcription, you gain the following advantages:
- catch difficult words;
- can analyze every sentence;
- divide the whole audio into vital parts and watery.
The outcome is self-evident. You’ll obtain all of the details concerning the clients’ requests. As a result, you’ll be able to improve your product or test new hypotheses.
One of the keys to correctly gathering and interpreting data is market research transcribing.
When you employ transcription services or even conduct your own transcription, you avoid misconceptions and errors in market research. This will, for example, assist you in avoiding:
- incorrect feedback analysis;
- creating of unnecessary services and goods;
- wrong trend analysis.
As a result, market research transcription allows you to quickly determine what your company requires and what you should avoid.
You Listen to Your Customer
Assume you’re in charge of a seminar or an audience with a focus group. It could last several hours, and you won’t have enough time to write down all that happens.
Furthermore, no one will be able to write down all of the events that occur over the course of three hours or more. It is, nonetheless, vital to document the incident.
As a result, you will choose to utilise a recorder, which is the correct decision.
You must listen to the recording after the event and highlight the most important statements. Even yet, when you have millions of minutes to transcribe, it may be tough to accomplish it.
As a result, having a text version of the tape, dividing it into multiple portions, and reading it day after day, noting the most significant theses, will be preferable.
For numerous reasons, you will most likely not have the opportunity to do individual transcriptions:
- it is very monotonous work;
- it needs a lot of concentration;
- it needs to use high-quality hardware.
As a result, you may consider enlisting the assistance of expert human transcribers.
They’ll accurately transcribe audio and send the entire text, even if you have a tight deadline, so you can get right to data analysis.
Discovering the Common Themes
Finding behavioural patterns and common discussion themes is one of the most significant aspects of market research and analysis.
You may quickly forget some points if you only listen to audio recordings. This could lead to erroneous analysis. Furthermore, you risk defining incorrect behavioural patterns.
Thus, you won’t understand your client.
Assume you have received text feedback from ten consumers. You can use a felt-tip pen to highlight some crucial aspects in each review.
You may quickly separate the designs into groups by using markers of various colours. As a result, you will avoid drawing incorrect judgments.
As a result, audio transcription
Make the Report Faster
Transcription appears to take longer than simply listening to the audio and writing down some ideas.
However, if you don’t want to miss anything, you should listen to the recording numerous times. As a result, you will waste twice as much time as you require.
Making individual text transcriptions will take extra time for a variety of reasons:
- you don’t have experience in transcription job;
- you don’t have the appropriate hardware.
Turning to expert transcription services is the best way out. They can transcribe very long recordings three or four times faster because they have large teams and experience.
As a result, you’ll save a lot of time when it comes to recording analysis.
Make Quoting Less Difficult
Because a quote serves as a form of justification for each remark, quoting is critical for data analysis and subsequent reports.
You’ll have to listen to the recording numerous times to find all of the proper quotes if you just listen to it.
However, if you have the transcription of the audio recording, you can quickly locate the quotes in the text.
Reasons to Hire Professional Transcribers
Transcribing audio to text appears to be a simple process. When you try to do it on your own, though, you quickly realise that it takes a lot of effort and concentration.
Furthermore, recording generally has a lot of glitches, so you’ll have to listen to some parts numerous times.
As a result, if you conduct audio transcriptions on your own, you will waste a lot of time doing tedious labour.
After that, you’ll need to rest for a while before beginning the transcribing analysis for market research.
Professional human transcribers, on the other hand, save a lot of time and effort. Furthermore, for a reasonable amount, you will receive accurate audio to text transcription and will be able to begin examining the text version of the tape right away.