You may boost accessibility, shareability, and the ability to repurpose valuable information by offering a written version, or a transcript, of your podcast’s episodes. It also enhances your listeners’ experience by providing them with a another way to consume your material when they are unable to tune in.
Here are Six reasons why transcriptions are essential for creating a searchable podcast:
- Boosts SEO
- Provides accessibility to a wider audience
- Increases the likelihood of people sharing your content
- Builds thoughts leadership
- Gives your podcast proper credit
- Offers you more content to work with
In summary, transcription is an important part of making podcasts (or any other audio or video content) searchable. Transcriptions should be a part of your post-production plan if you want more people to listen to your podcast (and who doesn’t?). Let’s take a closer look at each of the advantages that come with making your podcast searchable.
Transcription Boosts Podcast SEO
Your podcast is almost certainly housed on a website that includes your or your company’s name. Your audience can grow in a variety of methods, including word of mouth and iTunes reviews. People searching for keywords or phrases related to your podcast will make up a portion of your audience. It’s considerably easier to get those listeners if your podcast is transcribed and searchable.
For example, Andrew Keys of ConsenSys was recently featured on Bloomberg’s Decrypted podcast in a segment addressing cryptocurrency. “All of the big credit card firms average roughly 30,000 transactions every second,” according to Keys.On the first page of Google results for a comparable question involving Visa, MasterCard, and American Express, there were some (very) ancient results, including one from 2010. Bloomberg, on the other hand, published the podcast audio to Temi and accompanied it with a transcript of the episode. What’s the end result? “It found the phrase” when they “searched the text for transactions.” Internet search engines would never have found the podcast if it hadn’t been transcribed.
Podcast Transcriptions Provide Accessibility to a Wider Audience
According to the Hearing Loss Association of America, 20% of Americans aged 18 and above have some sort of hearing loss. Your podcast may have excellent sound quality, but if you don’t provide transcription services, you’re missing out on a large number of potential listeners. Don’t limit your potential audience by failing to consider the different ways in which people may wish to listen to your podcast.
Even if your audience isn’t hard of hearing, they could be watching an episode in a crowded environment. A listener might be trying to tune in on a crowded subway train, while waiting for their aircraft to board, or during a commercial break during a sporting event. Having the opportunity to read the episode dialogue and key takeaways in addition to listening to the audio provides your podcast an advantage over those who haven’t thought about making their episodes searchable.
In today’s podcasting world, audience-focused elements like transcription may be what separates you from the pack.
Transcription Increases the Likelihood People Will Share Your Podcast
Here’s a secret: people prefer things to be simple. One approach to make your listeners’ lives easier is to transcribe your podcast. Let’s imagine you have a terrific, revolutionary idea in your most recent episode – one that your listeners will want to share with their friends and family to demonstrate that they listen to clever, perceptive podcasts. The only issue is that your monologue is only a minute long.
It’s unlikely that anyone will take the time to transcribe what you’ve spoken word for word. It’s much easier to copy and paste a quote while sharing the episode if you skip that step for your listeners and add a transcription. You’re raising the chances that your audience will promote your podcast by making it simple for them. Beyond just a link to the audio file, you’re also arming your audience with a plethora of useful details to discuss.
Podcast Transcriptions Build Thought Leadership
One of the most significant advantages of podcasting is the ability to build thought leadership in your chosen field. Listeners know they can tune into an episode about a topic they care about and walk away with more information, a new viewpoint, and fantastic conversation starters. But what if someone wants to use what you’ve stated as a reference?
Other thought leaders can instantly capture that content and disseminate it to their networks if each episode has a corresponding transcription that people can search for. A direct quote to back up a recommendation is even more powerful — when someone connects to your podcast, they may offer an example of the content listeners should expect. Because you took the time to make your podcast searchable, accessible, and easy to share, your new potential audience doesn’t have to go skimming through an episode to get the proper insights; they’re right there in front of them.
Transcriptions Give Your Podcast Proper Credit
You want to make sure your ideas are acknowledged back to you in a time when information is readily disseminated and ideas are easily regurgitated. It’s not always on purpose when someone repeats an idea they heard on your podcast without attributing a source. We’re constantly consuming information online, and remembering where you first heard a statistic, idea, or phrase might be challenging.
Listeners will be able to reference you as an original source if you provide a transcription of your podcast episodes, and it will also help them avoid misquotes by allowing them to recollect exactly what you said in each episode.
Podcast Transcriptions Give You More Content to Work With
Consider the advantages of a podcast: thought leadership, backlinks to your website, and enhanced social interaction. Consider how those advantages would multiply if they were multiplied by a factor of ten. Transcribing your podcast and making it searchable will serve as a springboard for future content.
Perhaps you’re writing a blog article and need just the right quote to make your point. Maybe you’re working on a white paper and your most recent visitor just provided you some great numbers. You can even make fancy social media visuals out of some of your favourite highlights from the show.
People speak at a rate that is far faster than they can type. As a result, a 45-minute podcast programme may be converted into an equally fascinating blog piece. That’s a gain from a content standpoint.
The Final Word on Podcast Transcriptions
The first step is to record your episode. If you don’t make your podcasts searchable, you could be missing out on thousands of potential listeners. Virtual Experts, a transcription service, can help you transcribe your podcasts so that your information reaches even more people.