You anticipate your visitors to leave the session satisfied and without any doubts when you engage a live chat service team. But wouldn’t it be even better if, after exchanging a few words, they ended up buying something? What if they returned because they were blown away by the level of service? The greatest way to obtain information about your visitors and convert them into customers is to use live chat. Do you want to learn how? In this article, we’ll go over some tips for using live chat to generate leads.
People Are on Messaging Apps More Than Ever
In the past, marketers had to make do with a variety of advertising channels. Campaigns were broadcast on the radio and television, as well as in numerous advertisements around cities. The market, like the rest of the globe, developed. Marketers have realised that the greatest ways to announce are via the web and social media, thus it would be a shame if they lost out on reaching their audiences via messaging apps.
The benefits may take some time to appear, but the progressive increase in your ROI (return on investment) will more than compensate for the time spent waiting! If you want to find and convert leads for your business, you must integrate into the messaging app ecosystem. If your company prioritises user experience, you’ll see how this type of investment pays off. It will assist you in cultivating consumer loyalty in a gentle and conversational manner.
Reach Out to Your Customers With a Lovely Greeting!
According to statistics from 2020, live chat is the preferred method of contacting support personnel for 41% of customers. According to the survey, chatters are 85 % more likely to become consumers. As a result, if you want your visitors to stay on your website longer and engage in dialogue, start with a nice greeting!
You can set up an automated message in the live chat that says, “Hi, how can I help you today?” After the visitor has browsed the page for 30 seconds, a message will appear. It’s a method of letting them know you’re available in case they require assistance. Make this feature even more useful by giving each agent a fictitious name and photo. Occasionally, visitors are unsure whether they are speaking with a chatbot or a live person. In this scenario, adding a name and a picture can help to eliminate the chat window’s ultimate “robotic” aspect.
When it comes to chatbots, they can assist you when live chat operators are unavailable. Create a guided conversation with the chatbot. Consider the most frequently asked questions and important details about your services, then organise them in the chatbot. If you sell clothing, for example, the menu may include information about delivery alternatives and return policies. It’s also possible to direct visitors to the F.A.Q. using the chatbot’s menu. Furthermore, you can demonstrate how to contact a real estate agent.
Be Proactive in the Conversation
When it comes to personalising the interaction, Live Chat has all the tools you need. You may look up the conversation’s history and see which pages the consumer has lately visited using the software. You’ll be able to quickly alter your responses this way.
For example, if you notice a customer looking through the men’s footwear area, you can approach them and ask, “Hi, can I assist you with selecting a pair of trainers?” If you come across a repeat visitor whose name appears in history, you can greet them again by saying, “Hello, Mary.” Is there anything I can do today to help you?”
People will be more likely to promote your company if they have a positive customer experience. After all, getting leads necessitates maintaining a positive relationship with your current clients. And what better approach to establish trust than to show that you care? If you welcome them politely and provide a tailored client experience, they are more likely to return.
Generating Leads With Opt-in Updates
Now that you’ve learned how to greet customers and personalise their experiences, it’s time to put what you’ve learned into practice. Your visitor may feel safe revealing information that can be utilised to convert them into leads based on the conversation you had with them.
You can inquire if they’d like to join up for a newsletter to receive regular updates on your services. Are there any current specials or special deals available? You can take advantage of the opportunity to mention it.
When it comes to newsletters and sales, offering visitors a discount on their first purchase is a great method to get their attention. They’ll be happy to part with some cash, and you’ll have an opportunity to establish trust with this new potential customer!
A new customer may also wish to be notified when their order is dispatched, depending on the service you provide. You can persuade them to sign up for an SMS or email alert in this scenario.
Generating Leads With Live Chat Data Analysis
Analyzing what your consumers stated is the best approach to work your way into producing more leads using live chat. Find a means to map their wants and pain areas before delivering a good prospect to the sales department. We recently discussed how to tailor your responses to what you observe in the conversation history. Or how you might alter your approach based on the customer’s last few pages. Of course, this applies to daily practice, but you’ll need to set aside some time to collect and analyse the data. Live chat has proved to increase your business.
You may use this data to create customer personas and audience segments that will increase lead conversions.