The finest company messaging system starts with the basics: it’s quick, dependable, and durable. Second, it should provide you the option of using your preferred platform. Finally, the ability to adapt and evolve in response to new technologies and problems is critical.
1. Ensure excellence in the basics for your bulk SMS tool
The best business messaging solution gets the basics right the first time, ensuring that your messages are delivered quickly every time.
SMS messaging is the most efficient way to communicate with your consumers.Text messaging has the highest response rates, takes advantage of existing technology, and is the preferred way of communication for many clients.
To achieve this, you’ll need a provider with the SMS gateway architecture to maintain uptime, as well as network redundancy to dynamically reroute messages if any one route is compromised.
When dealing with your — and potentially your customers’ — data, security is critical.
2. Consider flexibility in your mass SMS tool
You should be able to send messages using your preferred platform with a business messaging tool.
Text messaging can be integrated with your CRM system via SMS APIs. Everything from appointment scheduling to order monitoring gains a new degree of automation – and cost savings. Our APIs enable you to quickly construct strong SMS applications using the languages of your choice.
Web SMS is a simple way to send and receive messages directly from your web browser, with many customization choices, variable delivery options, and extensive reporting capabilities.
You may send SMS messages from most email programmes, including Microsoft Outlook and Lotus Notes, using Email SMS. When you don’t need the value-added features of web SMS or SMS APIs, email SMS is a straightforward way to deliver single (rather than group) messages.
You want to be able to select the system that is most suited to your requirements.
3. Future-proof your bulk texting tool with automations
Finally, you need a company messaging solution that is future-proof and can adapt to new technology as it emerges.
In a continuously evolving communications environment, SMS has proven to be a long-term survivor, but it is set to undergo a big transition.
You can now accomplish so much more across many platforms thanks to connectors and marketing automation. For example, you can use our HubSpot integration to develop processes that combine several channels like SMS and email based on your customers’ preferences.
Make sure your company messaging tool can develop with new technologies so you can be ready for them and take advantage of their potential when they arrive.
Check out our other blog on different kinds of SMS support automation